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Zedge Unleashes Android App Platform – Calls it Zedge Discovery Network

Android App Developers Invited to Beta Test New
Zedge Discovery Network

Zedge Targets Independent App Developers with Flat
Fees, Fair Rankings

Zedge, a leading mobile
content discovery platform
with 30 million monthly unique visitors,
invites Android app developers to promote
their apps on Zedge
. Android developers will now be able to
participate in an app promotional network that does not prioritize based
on pay per click or pay per download. Rather, it utilizes fair and open
rankings available to all developers and not just those with deep
pockets to pay for promotion. Space is limited, but initial entry during
the beta period is free to all developers who are accepted.

“Independent app developers are creating the most astounding, brilliant
and innovative apps for Android, only to get buried by less impressive
output from commercial production shops with big marketing budgets,”
said Zedge’s Co-Founder and President, Tom Arnoy. “The Zedge Discovery
Network offers developers a better world….a true meritocracy where the
best apps will flourish. In other words, apps that the Zedge users want
but have not yet been able to discover will rise to the top of our

The pricing model is as unique as the offering. Developers will be able
to access the platform for a flat monthly fee per app based on company
size, complete with a 10 day free trial period. Developers who
participate in the beta prior to launch will also receive three months
access free. Developers may cancel at any time.

“We have established a pricing system that will encourage independent
developers. The industry standard pay-per-click and pay-per-download
pricing models have created a stifling ecosystem that rewards deep
pockets and quantity rather than quality. Our approach, on the other
hand, rewards quality and creativity. We expect to accept only good and
relevant apps into the network,” said Mark Rosner, CEO of Zedge, “and
we’ll be able to provide Android developers with access to a large,
carefully targeted and highly engaged user community.”

For further information, please visit the Zedge
Discovery Network

About Zedge:

Zedge (
is a leading mobile content discovery platform used by more than 30
million unique users per month, across web, mobile and Android. It has
an extensive library of free user generated wallpapers, themes,
ringtones, videos, texts, games, and now, apps. Zedge’s majority
investor is IDT

In this press release, all statements that are not purely about
historical facts, including, but not limited to, those with the words
“believe,” “anticipate,” “expect,” “plan,” “intend,” “estimate,”
“target” and similar expressions, are forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995. All
forward-looking statements and risk factors included in this document
are made as of the date hereof, based on information available to Zedge
and IDT as of the date thereof, and neither Zedge nor IDT assumes no
obligation to update any forward-looking statements or risk factors.

Judy Shapiro, 917-617-3916