Back to press releases’s 12 Ringtones of Christmas Campaign Launches

Popular Musicians Contribute Songs, Videos, And Images For Free
Download To Mobile Phones

Zedge (, the popular

destination for user-generated mobile content, has partnered with more

than 60 labels, artists and managers, including B-Real from Cypress

Hill, DEVO, The Midnight Youth, Trin-I-Tee 5:7 and emerging artists such

as Irving, This City Sunrise and Steriogram, for its 12 RINGTONES

OF CHRISTMASpromotion. Much of the mobile content presented as

part of 12 Ringtones is available only on Zedge and only through

this campaign. The 12 Ringtones of Christmas campaign runs from

December 14, 2007 to January 14, 2008.

To access, fans go to the

to discover featured artists and the entire roster of artists, with

profiles and free mobile content from each of them. From there, fans can

browse profiles, follow links to artist sites, and for those that want

to download wallpapers, videos and ringtones, there are links on each

page for all the content available from Zedge for that artist.

Along with their contributions, all artists created their very own

profile page they can share with other users. The profiles feature their

latest news, album drops, tour dates, biographies, and relevant links to

their own sites.

12 Ringtones of Christmas represents a

new paradigm in the promotion and delivery of music and mobile content

to both Zedge users and all fans of great music. By partnering with top

managers, labels, and emerging artists, Zedge is bringing its 6.6

million users in 216 countries free ringtones, images and videomany

of which are available on mobile for the first time and only through

Zedge, said Moshe Berger, head of Zedge

Studios and CEO of its parent, IDT Internet Mobile Group (IIMG).

The 12 Ringtones of Christmas campaign

is an example of how Zedge works with content owners to greatly increase

the visibility of their artists while providing a fun way for Zedge

users to free their phones

with the hottest, exclusive mobile music content,

said Mark Frieser, SVP of Marketing at IIMG.

Zedge represents a significant promotional opportunity for content

owners, with a large growing membership and a proven value to the

lucrative 16-24 market. In the year since IIMG acquired Zedge, the

service has experienced phenomenal growth, with a doubling of its

membership from three million to 6.7 million

users, an increase of daily registrations of more than 95% to over

12,000 new members daily, and more than eight million pages viewed daily

on the site. Zedge members (Zedgers) download over 750,000 unique pieces

of content daily from the library of 1,000,000 items including

ringtones, images, themes, videos, screensavers and games.

About IDT Internet Mobile Group/Zedge Ltd.:

IDT Internet Mobile Group (IIMG), a division of the Fortune 1000

telecommunications firm IDT (NYSE: IDT, IDT.C), is a leader in the

development, management and growth of cross-platform consumer

entertainment, distribution and financial services. From providing

mobile content to consumers in over 200 countries through the mobile

content portal Zedge to the creation, development and distribution of

top graphic novels through IDW Publishing and providing cash remittance

services via mobile phones to millions of people living abroad, IIMG is

dedicated to turning innovative ideas and companies into products and

services that span various industries.

About IDT Corporation:


Corporation is an innovative and opportunity seeking multinational

holding company with operations that span various industries.

In this press release, all statements that are not purely about

historical facts, including, but not limited to, those with the words believe,anticipate,expect,plan,intend,estimate,target

and similar expressions, are forward-looking statements within the

meaning of the Private Securities Litigation Reform Act of 1995.All

forward-looking statements and risk factors included in this document

are made as of the date hereof, based on information available to IDT as

of the date thereof, and IDT assumes no obligation to update any

forward-looking statements or risk factors.