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Zedge Launches PRO Tool for Artists

PRO Platform and Widgets Provide Free

Promotional Opportunities Worldwide for

Zedge (,
a leading global destination for free user-generated mobile content with
more than one billion content downloads, today announced the launch of
their new Zedge PRO tool in beta. PRO continues Zedge’s leadership in
the mobile content space.

PRO, a free marketing tool available at,
allows content owners to create wallpapers, ringtones and videos to
promote themselves on their own sites and to Zedge’s global audience in
over 200 countries. Zedge PRO lets the artist connect with fans and
followers on their mobile phones, appealing to musicians, graphic
artists, photographers, actors, sports teams, film makers and more as a
simple and effective promotional tool.

“Zedgers” can access this content via their handsets, making Zedge PRO
an ideal tool to reach mobile audiences worldwide. The PRO tool also
provides users with a mobile homepage and an easy to create widget that
showcases their product. Users also have access to a free SMS keyword
using the Zedge dedicated short code 232323, allowing them to create
unique SMS keywords for online and offline promotion.

Trustfall, an up-and-coming rock band led by 19 year old twins Max and
Spencer Ernst, launched their Zedge PRO page in early 2009 and have been
thrilled by the results. “Since we are on the road, and always looking
for new ways to reach our fans, we were pleased that we could give them
a mobile home page via Zedge,” says Max. “It’s also really cool that
Zedge reaches so many countries. So even though we tour the U.S., people
from all over the world are able to download our ringtones and
wallpapers to their phones.”

Composer Eric Alexandrakis, whose company Minoan Music works with
licensing music to film, television and commercials, feels that Zedge
offers a unique promotional opportunity for artists of all genres and

“As the world knows, the Internet has indeed opened up a doorway for all
artists, especially musicians, to uniquely market music directly to a
target audience. Artists are constantly experimenting through various
forms of (sometimes very expensive) trial and error, in an effort to
spearhead profitable methods of Internet marketing,” Alexandrakis said.

“Zedge provides an opportunity to pair a product with a promotional set
of ringtones at no cost to artists. One of our radio campaigns benefited
immensely from this type of promotion. The ringtone provided a preview
to the track being promoted, a free “keepsake” of the song, and an arrow
to where the song can be purchased. In return, we have received several
hundred downloads of our rotating ringtones, and feedback from consumers
saying that the ringtone actually made them want to purchase the entire
tune,” he concluded.

About Zedge

Zedge (
is a leading destination for free user-generated mobile content in the
world with more than 12-million registered users in 215 countries. In
addition to an extensive library of free user generated wallpapers,
themes, ringtones, videos, texts and games, Zedge offers users a
continually expanding range of free tools, applications and widgets for
users. Zedge is a subsidiary of IDT

In this press release, all statements that are not purely about
historical facts, including, but not limited to, those with the words
“believe,” “anticipate,” “expect,” “plan,” “intend,” “estimate,”
“target” and similar expressions, are forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995. All
forward-looking statements and risk factors included in this document
are made as of the date hereof, based on information available to IDT as
of the date thereof, and IDT assumes no obligation to update any
forward-looking statements or risk factors.

For more information on Zedge PRO:
Katy Krassner at
Bill Ulrey, 973-438-3034