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Zedge Doubles Its User Base in 2010

Site Traffic Tops 38 Million Unique Users in
December 2010 Making Zedge a Leading Global Mobile Content Discovery

Zedge, the international mobile content discovery platform, achieved
traffic of just over 38 million unique visitors in December 2010. Across
its web, mobile and Android platforms, traffic grew by 90% compared to
December 2009. This makes Zedge a leading world-wide mobile community
where users actively create and share content including wallpapers,
themes, ringtones, videos, texts and games.

“Zedge accelerated its extraordinary growth in 2010 to become one of the
most popular destinations in the mobile space. We believe that we are
now the most visited destination platform globally for mobile content,”
said Mark Rosner, CEO of Zedge.

According to mobile traffic analytics of unique visitors derived from
its Opera Mini browser, Opera Software found that Zedge was the 15th
most visited mobile site globally as of November 2010. Jon von
Tetzchner, co-founder of Opera Software, said in his State of the Mobile
Web November 2010, ” Twitter and Zedge are two sites that rose
significantly on a global basis, whereas waptrick and Friendster became
less popular as the year progressed.” The complete Opera report is
available at

Tom Arnoy, Co-Founder and President of Zedge, explains the growth by a
patient and steady focus on content and products that appeal to mobile
consumers around the world. “We have always focused on the mobile
consumer and on creating a great user experience, even for users with
uncommon devices. We have been waiting for the mobile web to take off,
and the growth we are seeing now is just the beginning.”

Arnoy added that the Zedge Android app, launched in late 2009 for
Android smartphones, has already been downloaded over 6 million times,
and is one of the most popular apps in Android Market. Additionally,
across Zedge’s platform, visitors now download 5 million content items
each day, and have downloaded over 3 billion pieces of content since the
Zedge website was launched in 2003. Zedge has also generated rapid
growth in specific geographies, such as Android in the U.S., and mobile
web in India. According to Google Zeitgeist 2010, “Zedge” was the tenth
fastest growing search term in India during the year. (See

In December 2010, Zedge announced the beta launch of the Zedge Discovery
Network (“ZDN”), an open Android app discovery and distribution platform
where Android
developers can promote their apps
to the Zedge community. While
space is limited during the initial beta period, the ZDN is free to all
developers who are accepted (for more information see
“We expect that the Zedge Discovery Network will become a powerful new
channel for growth,” said Zedge CEO Mark Rosner.

About Zedge:

Zedge (
is a mobile content discovery platform used by more than 38 million
unique users per month, across web, mobile and Android. It has an
extensive library of user generated wallpapers, themes, ringtones,
videos, texts, games, and soon, apps. Zedge is headquartered in NY, USA
and Trondheim, Norway with sales/business development and
technology/product being driven out of the respective locations. Zedge’s
majority investor is IDT

In this press release, all statements that are not purely about
historical facts, including, but not limited to, those with the words
“believe,” “anticipate,” “expect,” “plan,” “intend,” “estimate,”
“target” and similar expressions, are forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995. All
forward-looking statements and risk factors included in this document
are made as of the date hereof, based on information available to Zedge
and IDT as of the date thereof, and neither Zedge nor IDT assumes an
obligation to update any forward-looking statements or risk factors.

Judy Shapiro, 917-617-3916