Back to press releasesNewark, N.J. – November 17, 2005 – IDT Corporation’s TúYo Mobile, the newest wireless product tailored for Latinos, officially launched today in major metro areas in the U.S.: New York, Washington DC, Philadelphia, and Las Vegas. TúYo Mobile offers many important features Latinos desire, including aggressive rates for direct international calling, downloadable Latino ringtones and graphics and a patent-pending calling card feature allowing international calling from any phone using their TúYo balance. IDT Corporation (NYSE: IDT, IDT.C) is an international telecom, entertainment and technology company.
International calling rates per minute are as low as 2 cents to Mexico, Brazil and Argentina, and 3 cents to Chile, Columbia and Venezuela plus airtime. Domestic airtime is as low as 10 cents per minute.
TúYo Mobile is a prepaid product, requires no contracts or credit checks, and has no hidden fees. TúYo Mobile is a fully bilingual consumer experience, including customer service, packaging, handset menu, and downloadable content.
IDT sees its creation of TúYo Mobile as the next logical evolution of products developed exclusively to meet the communication needs of U.S. Latinos. IDT has a decade of experience providing calling products to Hispanics and prepaid calling card sales over a million cards a day through more than 300,000 retail outlets.
“TúYo Mobile speaks directly to the lifestyle of U.S. Hispanics,” said Jim Courter, IDT’s CEO. “IDT has become the preferred communications company of Hispanics in the U.S. by providing prepaid phone cards that meet their needs. Now Latino customers can turn to TúYo for convenient and cost effective mobile calling to friends and relatives around the globe.”
The distinct TúYo brand is a combination of the Spanish words “you” and “I.” Together the words take on the additional meaning of “yours.” TúYo Mobile’s aggressive marketing campaign includes TV, radio, print and outdoor, geared to Spanish speaking consumers.
TúYo Mobile offers a variety of GSM phones including the Nokia 6102, which includes a built-in video camera and FM stereo radio, and Motorola’s popular V180 “flip-phone.”
“We heard loud and clear from our Latino customers that they needed a wireless phone service they could call their own,” said Robert Schwartz, President of TúYo Mobile. “Only TúYo Mobile uniquely allows you to stay in touch wherever you are – for less, with friends and family in your home countries, to personalize your phone with Latino ringtones and graphics, and use your TúYo balance just like a phone card from any phone.”
Customers can purchase TúYo Mobile products in the coming weeks at retailers in the metropolitan areas of New York, Philadelphia, Washington DC and Las Vegas, as well on the web at tuyo.com. To locate a retailer in your area call 877-GET-TUYO (877-438-8896). TúYo Mobile service will be available nationwide in 2006.
In addition to TúYo Mobile, IDT now offers several other new products designed to help Latinos thrive in the U.S. including a state-of-the-art English as a second language (ESL) product, as well as simplified financial service solutions such as prepaid debit cards and money transfer products.
About IDT Corp.
IDT Corporation, through its IDT Telecom subsidiary, is a facilities-based, multinational carrier that provides a broad range of telecommunications services to retail and wholesale customers worldwide. IDT Telecom, by means of its own international telecommunications backbone and fiber optic network infrastructure, provides its customers with integrated and competitively priced international and domestic long distance and domestic all-distance telephony and prepaid calling cards. IDT Entertainment is the IDT subsidiary focused on developing, acquiring, producing and distributing computer-generated and traditionally animated productions and other productions for the film, broadcast and direct-to-consumer markets. IDT Capital is the IDT division principally responsible for the Company’s initiatives in brochure distribution, retail energy and new technologies. Net2Phone, Inc., a subsidiary of IDT Corporation, is a provider of high-quality global retail Voice over IP services and offers a fully outsourced cable telephony service to cable operators allowing cable operators to provide residential phone service to their subscribers.
IDT Corporation’s Class B Common Stock and Common Stock trade on the New York Stock Exchange under the ticker symbols IDT and IDT.C respectively.
